Friday, May 18, 2018

Reset Your Expectations - Improve Your Life

I believe expectations are key factors related to our happiness or unhappiness. Unrealistic expectations, driven by a multi-billion dollar positive thinking industry and the advertising business, have created an environment of perpetual dissatisfaction.

Consider the following scenario.

My wife and I are going on vacation. Our respective expectations regarding the process of getting to our vacation destination could not be more opposed.

She has the more typical American expectation. She expects, demands, that everything go smoothly. She expects no traffic delays, no long security lines, and that the plane will leave on time. If everyone is behaving and just does their job correctly, as they should, all will be well. Her rosy outlook is reflected in her desire to leave for the airport quite a bit later than I.

I, on the other hand, characterized as the “voice of doom and gloom,” believe traffic will be delayed on the way to the airport, the security lines will be outrageously long, and the plane will not leave on time. My view is frowned upon in America. I am a negative thinker and that is thought of as wrong. Many people think my way of thinking is a malady that needs to be cured.

Let’s consider two possible outcomes.

First, everything goes bad. Traffic on the way to the airport is a nightmare. We arrive at the security line with less than an hour until boarding. The security line is insanely long and moving at a snail’s pace. We get to the gate with minutes to spare, only to discover our flight is delayed due to some vague mechanical issue.

My wife is in a foul mood. Nothing met her expectations. Nothing went the way it was supposed to. Her vacation is off to a rough start. I, on the other hand, while not overjoyed about events, feel it’s just par for the course. All my expectations have been met. While I dare not utter it, I have the satisfaction of an “I told you so” running in my mind.

Second, let’s assume everything goes perfect. There is no traffic to speak of. We arrive at security with plenty of time to spare, only to find there are no lines and we’re at the gate with more than an hour to kill. We have time to get lunch or, in my case, a bourbon or two. The plane is not delayed, in fact boarding goes so smoothly we actually leave a few minutes early (it happens).

My wife is in a great mood. Her vacation is off to a good start. Now she has the “I told you so” feeling coursing through her. While my prognostication was wrong, I am quite happy. Reality has wildly exceeded my expectations. My vacation is off to a great start.

In my opinion the more realistic expectation is the most advantageous. Acknowledging Murphy’s Law (anything that can go wrong will go wrong) allows you to feel better no matter the outcome. If all goes wrong, you’ve prepared for it (you left way too early according to the unrealistic - otherwise known as optimists) and reality met your expectations. The downside of reality has been minimized to the best of your ability. If, on the other hand, anything, or everything, goes right, your expectations have been exceeded - and that makes you happier than merely having expectations met.

The realist will have the downside minimized and either expectations met, or expectations exceeded. The unrealistic will either be miserable because expectations have not been met, or at best, will have expectations met.

Which do you think is better?

Reset your expectations. That’s my new tagline for this blog in 2018. In some cases, our bar is too low (the bar for our elected leaders certainly has dropped lately) and in other circumstances our expectations clearly ignore reality and are far too high. Pay attention to your expectations regarding life. Examine where they came from. Ignore most media depictions of how life should be and almost all advertising. Be realistic, it’s the key to your happiness.

Recycled from VoiceOfDoomAndGloom.com.

Monday, May 14, 2018

Good Article Regarding the Premature Obituary for Ebooks!

Ebooks are not dying. The problem is that the major publishing industry reporting outlets do not track them. Most eBook self-published authors don't bother with the expense of an ISBN number, so the traditional publishing world has no idea what is really going on.

From the article:

"Since 2015, major news outlets, including this one, have reported the triumphant return of print: that 'real' books are back, and ebooks have lost their gleam ... Of course, it’s not entirely true. Yes, ebooks are doing just fine: Americans consume hundreds of millions of them a year. But many of their authors are writing and publishing books, and finding massive audiences, without being actively tracked by the publishing industry. In fact, the company through which they publish and distribute their books, a tech behemoth disguised as a benevolent, content-agnostic retailer, is the only entity with any real idea of what’s going on in publishing as a whole.

'Honestly, Bowker’s numbers are completely useless,' says David Gaughran, a self-published author of historical fiction who blogs about the business of getting published on your own. 'They’re worse than useless, because they’re taken as reliable, and they’re not.'"

Read the entire article: https://qz.com/1240924/are-ebooks-dying-or-thriving-the-answer-is-yes/

Sunday, May 13, 2018

Back to Blogspot

It's been a long time since I posted something here. I saw an article about moving your site to https because it will be marked as "Not Secure," rather prominently, as of July 1st if you didn't. It appears, though I do have to do more research, that switching to SSL on GoDaddy is not only somewhat expensive, but also not so simple. I did find out though, that Blogger, Wordpress.com, Wix and Squarespace are all ready to go with https. So, I may switch back to this platform, where I started 12 or so years ago.

Tuesday, February 2, 2010

American Dream - A Scam

Moreover, Altucher says the notion that buying a home is a ticket to financial security is a "scam" perpetrated on the American people by corporations seeking to keep us in debt, less mobile and with the storage to purchase all sorts of needless consumer goods.
James Altucher of Formula Capital

The discussion was about the investment return of a home. Since 1929, on average, a home has returned  0.4% per year. Compare that with stocks at roughly 8%, including the latest nasty downturn.

 There are so many other expenses involved with a house that you would not spend if you were renting:

  • Insurance premium.
  • Property taxes (which usually offset any tax deduction you get from your mortgage interest).
  • Maintenance (pipes break, electricity problems, etc.).
  • Remodeling costs.
  • Utilities (utilities and maintenance for renters is often reflected in the rental price, but it's not reflected in a mortgage when you own).
  • Yard work, pest control, etc. (again, rents usually have this built into the price, but mortgages don't).

Many people say - "But, you have to live somewhere..." - true. But, you could rent, save a ton of money, and buy something else with all that money. A boat for instance. Or a RV. A house is so stationary. It doesn't do anything. I know some people like putzing with a house - home improvements, the garden; some even like repairs. Not me.

Now, with high unemployment, the stupidity of owning a home becomes especially clearer. In this economy, you can't just pick up and go where the jobs are. You can't unload the house. That's its largest flaw as an investment. It's not liquid - and it's not liquid at the most important time: when its value is tanking.

Tuesday, December 29, 2009

New Blog

I've decided to devote this site to my web design and web writing work. So, I will be changing it in the new year. If you still are interested in reading my ramblings and fiction work I've set up a new site:

http://www.voiceofdoomandgloom.com/

Hope to see you there.

Saturday, December 12, 2009

American Competitiveness: An Educated Work Force

It takes three components to make a country competitive in the world economy: an educated work force, a sound infrastructure, and pro-business policies. I wish to address the make up of the work force.

The nation needs a workforce with a range of capabilities, but there are minimum standards that should be attained when a person graduates high school. Everyone should be able to read a newspaper and comprehend what was written. Everyone should be able to read and understand instructions for the common things they will encounter in their lives: cars, refrigerators, computers… They must have a basic understanding of math. Arithmetic should be second nature, with the ability to spot an obvious mistake. Everyone should have some grounding in algebra and geometry. Some understanding of statistics is important, at least so they can understand what they read, hear and see  in the media. They should be able to speak and write grammatically correct English. Lastly, they must be as comfortable with computers as possible. This is the minimum necessary for economic competitiveness; I do feel more is necessary to make people good citizens – but not much more.

Post-high-school education should consist of two tracks. One track should teach the technical skills necessary to teach people how to grow, make and fix things. The other track (which today seems like the only track, or the only “desirable” track) should train people for the professions: engineering, law, medicine… As I’ve said in many other posts, we need more people who can figure out how to grow things, make things and move things than we do MBAs, lawyers, game programmers, YouTube video contributors, and – dare I say it – creative writers.

However, education is not the silver bullet to increasing American competitiveness. It is necessary, but not sufficient. Other countries have plenty of smart people – and in the case of China and India, way more of them.

Next post: American Competitiveness: A Sound Infrastructure

Friday, December 4, 2009

Town considers eyeing crime from the sky -- chicagotribune.com

I read this article today: Town considers eyeing crime from the sky -- chicagotribune.com

The concept is that there will be an aircraft (I couldn't tell from the article if this was a drone or a manned aircraft) filming virtually everything in the town - 24 / 7. Is this what we are moving to? Is this what we want? Our every move monitored? Our cell phones can track our movements. Our iPass can record where we've been and how fast we got there. Our credit and debit card transactions leave a trail of our whereabouts and actions. And now, we're being filmed from the sky. If this becomes the norm, will this still be the "the land of the free and the home of the brave"?

Posted using ShareThis

Thursday, December 3, 2009

What I Do

Web Design

The internet has now become the 21st century version of the phonebook. More and more people now turn to the internet first to find information on local businesses: location, directions, phone numbers, hours and product information. According to recent surveys conducted by Webvisible and AC Nielsen, 63% of consumers and small business owners turn to the internet first for information on local businesses. And, this trend is accelerating.
Your web presence does not have to be a traditional custom coded website. Other alternatives are: social network pages (blogs, Facebook), YouTube videos, or existing online marketplaces. One of these alternatives, or some combination of these and a custom website, may be perfect for your needs. We’ll talk about your vision for your business / organization and arrive at an appropriate strategy.
I offer an affordable web presence for small businesses / organizations
  • Custom websites
  • Social Network consulting and setup assistance
  • Existing online marketplace consulting and setup assistance
  • My web projects are search engine optimized from the very beginning

Search Engine Optimization

It’s not rocket science! Using the Google Webmaster Guidelines, I will examine your existing site and make recommendations. Often times we only need to change page titles, URLs, HTML tags, and some content changes to utilize the relevant keywords for your business or organization.
  • I offer a thorough Keyword Analysis and provide detailed recommendations

Writing / Editing

There are lots of websites out there, a lot of competition. It is very important to present clear and compelling copy to promote your business or organization.
  • I can research and write keyword-rich copy for your site or social network application
  • I can proofread and edit your content prior to posting it online

References

Tuesday, November 24, 2009

Blog Marketing

I strongly believe in the power of social networking for small business. I think blogs are the cornerstone of a social networking strategy. They're personal, informative, and visually appealing. However, they do take effort and time to become a source of new customers for your business. I ran across this while trolling online for information on blog marketing:

Be ready for a long term commitment


Tactics = fast, strategy = slow

If you’re able to execute on something that resonates, engaging in the social web with the goal of generating PR can see results fast. But don’t make the mistake of thinking a single tactical success is all it takes to see sustainable growth. You need to engage in continued tactics over a long period of time – and the truth is as many of them will fail as will succeed. But if your strategy is sound, in time, it will pay off and provide increasing returns.

Need to become referential

A social media PR strategy needs to be designed to position the company a referential brand. When the brand or company identity becomes referential, your work will start to get easier. As you contribute more, people will start to notice and your content will spawn organic reactions and discussions external of the original source. Additionally, the industry will start to recognize you as a go-to source, and you’ll start to get referenced by virtue of your presence. Find a way to become referential and your efforts will multiply themselves.

Push through “the dip”

To get to the point of seeing PR returns at scale for your social web participation, you’ll need to push through “the dip”. In other words, outlast others who aren’t as serious or committed as you are. I’m still relatively new to the TopRank team, but am honored to publish content at Online Marketing Blog, where the first post dates back to 2003. Well over 2,000 posts have been made here, consistently, and that commitment has paid off: This blog generates 10-20+ organic PR placements each month (equal to about a $10K/month PR budget). Reaching the point where publicity is generated as a by-product of participation should be an end objective of social media for PR.
There is more valuable information in this post. If you want to read the entire article, here's the link: http://www.toprankblog.com/2009/11/how-to-social-media-pr/

Monday, November 23, 2009

Manufacturing in America: A National Catastrophe

I read an editorial in the NY Times by Bob Herbert (11/21/2009 edition) recently that echoes a theme I’ve posted here many times: too many of our best and brightest have been making up exotic financial instruments rather than making things people really need.  Today’s Chicago Tribune also had an article about manufacturing’s decline in our country. Lastly, 60 Minutes recently had a piece on cyber-terrorism. Part of the piece was about how generators could be destroyed through hacking into the software that controls them. As creepy as that is, I was even more bothered by the fact that NO electrical generation turbines are made in the US anymore. The same country that might be committing the terrorism (China was suspected) might also be the country we have to turn to for replacements. We are so short-sighted, so foolish.
From the article:
Detroit was the arsenal of democracy in World War II and the incubator of the American middle class. It was the city that taught mass production to the rest of the world. It was a place that made cars, trucks and other tangible products, not derivatives.
“We’ve been living with the illusion that manufacturing — making things — is so 20th century,” said Mr. Shaiken, “and that we could succeed by concentrating, for example, on complex financial instruments while abandoning the industrial base that sustained so many American families.”
I can hear my friends on the right now: government should not be picking winners and losers, BUT we need a industrial policy in this country that promotes making things here over shipping jobs and manufacturing expertise overseas. Perhaps we can start by NOT giving corporations tax breaks to open up shop in foreign countries. Give us something to keep, and create, jobs here.

Tuesday, November 17, 2009

Support Main Street, not Wall Street

My rants against business are aimed at big giant corporations and the gigantic "too-big-to-fail" financial firms on Wall Street. I don't understand the big corporations that make millions or billions in profits, yet still lay off thousands. Why can't they bite the bullet for the good of the economy and make less money? Don’t they see the connection between unemployment and lower sales? I don't understand the thinking behind the huge bonuses on Wall Street, when it's the taxpayers that kept those businesses afloat. If they really earned those bonuses, why did we have to shell out almost a trillion dollars to keep them solvent? It is socialism! Socialism for the rich.

Yet, some of our local businesses here have been hiring! I know of a couple in my town of Batavia that have hired employees recently. I see people volunteering to help in my local community. I see people from "Main Street" USA trying to help the situation. I see very little of that same attitude from Wall Street or other big corporations. Why is that?

Support your local businesses. In the aggregate, they employ a lot of people. If there's innovation or a future high-flier, there is a good chance it will come from a struggling local business. Who would have thought a few geeks in an office in Albuquerque would turn out to be Microsoft and create thousands of jobs? And that one of those geeks would become the richest man on the planet?

Sunday, November 1, 2009

Wall Street / Business Community Idiots

The Dow Jones Industrial Average went down 249 points on Friday. I was watching CNBC and the "analyst" they were interviewing said that "the market" was worried that consumers would not start spending. Maybe that's because consumers are worried that the business community would not start hiring?

It seems we're in a vicious circle here! Which "side" is going to blink first? There was a time when the business world realized that people had to work, had to have an income in order to afford the stuff they make and sell. Now it seems the business community wants us to just run up a pile of debt again to buy the stuff they make and sell. They need to do their part, show some cojones and start hiring again. Quit expecting the government to continually bail you out!

Tuesday, October 27, 2009

Over-Capacity

I think part of the problem in our world is that there is too much money chasing too little worthwhile stuff. The people with money now use it to play games – to see how much more money they can make. Many, particularly on Wall Street, no longer invest money in productive enterprises that supply us with shelter, food, transportation – the things most of us need to live. Instead, out of boredom maybe, they have invented increasingly obscure and complex derivative financial instruments that border on gambling games – to amuse and enrich themselves. They have way more money than they know what to do with, but they are hooked on making more and more – and good old fashioned investments like steel mills, transportation, agriculture is just not exciting or lucrative enough.