I considered attending a Writer’s Digest conference called IndieLab in Cincinnati at the end of September. I told a few of my clients I would probably go. Now I have second thoughts. It’s expensive – and I’m cheap. But, mostly it is because out of all the planned sessions (and I do not think they have finalized the program yet) only a couple speak to the issue that originally drew me to the conference. Here is the conference description: “indieLAB is an interactive gathering for entrepreneurial authors, freelance writers and independent publishers seeking to develop a publishing strategy, build a platform, grow an audience and get paid for their work.”
I think I’ve gotten pretty good at formatting book interiors. I still have more to learn and there is no doubt room for improvement. But what I would really like to offer my clients is assistance with selling books. I have been ineffective in that regard. My clients, with my help sometimes, have tried lots of things: ads, social media blitzes, giveaways – but nothing seems to stick. There might be a slight, very short term blip in sales, which is nice, but nothing that garners a large number of reviews or any momentum for long term, consistent sales.
The program isn’t done yet, so I haven’t ruled it out completely. If I do not go to this one, I’ll definitely keep looking for other articles, conferences, anything to help sell more books.