Tuesday, November 20, 2018

Book Design Going the Way of Web Design: I Do Not Approve!

I left the web design business partially because new services like Wix and Squarespace made it so easy to develop a nice looking, functional website. Now I am seeing the same thing happening with book design – especially Kindle design. The Kindle Previewer, or Kindle Create tool, make going from a Word document to Kindle book like falling off a log! It still takes a bit of savvy to get a well-formatted print book, but it won’t be long before that is ridiculously easy too. I will be out of this book design business by 2020.

I guess I’ll have to write my own books. Hopefully the computers won’t be able to write better than people anytime soon.

Here is the article that triggered today's rant:
"DIY for writers: now produce and publish your book in 30 minutes flat! 
How does it work? Once you have your edited content segregated into chapters and have the pictures, figures and tables ready, you can start loading it on to Xpress. The software runs you through each page and lets you choose the layout design (including size of the book, font type, page format and also the paper quality if you are going for a print book). 
The last steps include the design of the cover page and inside covers. Then a set of rigorous checks are performed to satisfy publishing requirements. An error report is generated based on this check. Once you fix the errors, your book is done - in under 30 minutes!”
Read the entire article.

Monday, November 5, 2018

Writing a Book Description That Sells

I ran across an article today about writing book blurbs. I believe that authors tend to write book blurbs that are more like a synopsis, rather than creating copy that sells the book.

From the article:

  • Successful indie author Mark Dawson surveys his readers via email every year. In his recent survey he asked his readers what convinced them to buy one of his books. Of the 5000+ readers, the overwhelming majority said the book description. 
  • The book cover gets them to read the description and the description makes them click the buy button. 
  • Think of your copy as a compelling story. But story does not mean regurgitating the book’s plot. It’s about the story of the reader experience. 
  • Remember people don’t buy stuff, they buy an experience. Where is your book going to take them? What problem will it solve? What emotions are you going to connect with? 
  • The biggest mistake I see fiction authors make is just regurgitating a plot summary complete with at least four character full names and one or two towns thrown in where the action takes place. This is a mistake.

The blog's author mentioned a copywriter that will write your book blurb for $297: http://www.bestpageforward.net/blurbs/ .

Read the entire article; it's worth the time:
https://annejanzer.com/three-keys-writing-copy-sells-books/

Friday, November 2, 2018

Simeone Foundation Automotive Museum

1954 Austin Healy 100-4 BN1

1955 Mercedes Benz 300SL


1937 Alfa Romeo 8C2900A

1953 Jaguar C-Type XKC010

1954 Ferrari 375MM

1958 Ferrari Testa Rossa

1928 Auburn 8-88 Boattail Speedster

1933 Squire Roadster


1966 Ford GT MKII

Halloween 2018