Wednesday, March 6, 2019

Email Marketing for Authors

Authors, both indie and traditionally published, face the same challenge: getting the word out, letting the potential readers of your work know it exists. The challenge there is made far more difficult because there are so many writers. How do you stand out? How can you cut through all the noise and get noticed? Here are a couple of articles about e-mail marketing that might help.

"An email list is your secret weapon for selling books—it is a direct connection to your reader."
Read the entire article from Jane Friedman.

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"First, we need to identify the problem, and the problem is (mostly) that no one is opening your emails. If no one opens, no one clicks. If no one clicks, then no one buys. Getting the subscriber to open the email absolutely has to happen before you can deem your email campaign a success or a failure.

Consider this, email open rates are down across industries, and the reason for it is because there’s far too much noise in readers’ inboxes. That’s why email marketing for authors doesn’t work. BUT, and it’s a big but – 80% of retail professionals indicate email marketing as the single biggest driver of customer retention. Plus, email subscribers will spend an average of 128% more on products than customers who do not receive emails from a business. And if you’re really looking for exposure, email subscribers are 3X more likely to share content on social media than people who are not on your email list.

… you need to think about how you can cut through your subscriber’s inbox noise and gain their trust. They need to see you as not another boring author who just wants to hock their own eBooks.

79% of customers prefer watching a video about a product compared to reading about a product.

By 2020, 80% of content consumed online will be in the form of videos. It’s what your viewers are going to expect in the near future.

Companies that experiment with interactive content marketing strategies see their conversions improve up to 28% within a mere two weeks." 
Read the entire article by Lucille Moncrief.

A couple more:

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