Monday, September 9, 2019

Changed My Mind

A few days ago I decided to give up Blogger and post on Medium. Today I changed my mind. I am going to post on both. There’s no reason for my work to be exclusive to Medium. I’ll continue to put writing related article links on Facebook. I thought platform mattered more than the writing itself, and that is mistaken. I need to get more written; the platform is hardly important compared to that. I drive myself nutty with this social media platform stuff and use that as an excuse to delay writing. Silly. 

Thursday, September 5, 2019

My Blogger Hiatus

I decided to take a break on blogging for a couple of reasons. First, I only have so much writing in me. I’d rather apply my limited literary energy toward short stories and essays.

The second reason has more to do with platform than blogging itself. I still want to provide valuable information to my clients and friends. Posting on Blogger is OK, but I only get traction, readership, when I share the post to Facebook. Sometimes I hate this, but to many people Facebook is the internet. So, I’ve decided it’s best for me to just skip the Blogger step and post directly to Facebook.

There are other advantages. The Blogger to Facebook image sharing process has always been a hassle for me. The image has to be a precise size and Facebook has changed the requirements more than once. I had to add special code to my Blogger page in order for the images to go over correctly. Facebook handles links to the articles I want to highlight much better than Blogger. Facebook displays video better.

I’m not going to close this account because Facebook may change in ways that I won’t like. It will go dormant though (again).

If you're interested in information about the world of indie publishing, please follow me on Facebook:

I signed up for Medium, and plan on putting my essays and short stories there:

Wednesday, September 4, 2019

Indie Published Book Covers

I read an article on The Book Designer that mentions something very important: your book cover must look good in a small, thumbnail size – especially for indie-published books. Few indie published books end up in bookstores. Therefore, the online appearance of your cover is far more important than the physical book’s look. Too many indie-published authors design their covers as if their book will end up on the shelf at Barnes & Noble as opposed to a 1.1” wide x 1.6” high online cover. Take a look at your cover at thumbnail size and see if you can read the title, or the subtitle. Do your graphics clearly indicate what you want to express at that size? For indie publishing, especially ebooks, it is crucial that the cover works online, as opposed to the physical version. In fact, for online sales, you could leave the back cover completely blank and it won’t make much difference – hardly anyone will see it prior to buying the book! 

The article mentions more things to think about when designing a cover. From the article:
"A cover makes a promise. It tells the reader very clearly — through words, but also through design — exactly what they’re going to read.

We could make the same kinds of observations about a thriller, a business non-fiction book, an inspirational title — each genre and subgenre has certain tropes (characteristic elements) that identify it. Even literary fiction!"
Read the entire article on The Book Designer.

Monday, September 2, 2019

Back To My Old Brand

I really tried. I didn't want to be "that guy," the one that always sees the glass half full. I even decided to let my domain,, lapse. But, I turned on auto-renew today because I do see the glass half full, even empty sometimes. I guess it's just my nature.

It's not that I'm not grateful for my good fortune. While I think I did a good job for my employers and clients, I am also aware that I've been very lucky.

But, I see so much that I don't understand about our culture and our lifestyle. We seem to be determined to ruin all the good things we've developed and replace them with meanness, intolerance, fear and a lack of appreciation for intelligence and expertise.

So, expect the ratio of rants to articles about indie-publishing to change.

You've been warned! 😀

Beautiful Fall Day

It's a beautiful fall day here in Illinois. Seen on the Fox River Trail